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Apple Developer News


August 21, 1997, No. 71

MARKETING OPPORTUNITIES

Irish Internet Show Call for Speakers

The sponsors of the Internet Show, Ireland's largest business and consumer Internet exhibition, are currently looking for speakers with publishable papers. If you're interested in speaking at the conference, send a 500-word synopsis of your proposed talk, along with a short biography. The closing date for entries is Monday, September 15, 1997.

Here are some of the subjects the promoters would like to cover:

Please send proposals to Gerry McGovern at gerry@nua.ie. To learn more about the show, which will be held on November 21, 1997, visit this web site:

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Free Publicity for QuickTime-based Products

Developers with QuickTime-based products can have their products reviewed and their press releases posted, for no charge, in the QuickTime Gazette. The QuickTime Gazette is an independent, biweekly Internet newsletter that focuses on QuickTime and related technologies. It will provide an up-to-date look at QuickTime and QuickTime Media Layer happenings around the world. Send your product information to Ron Manke at RManke@Blackstone.ca. To look over the latest newsletter, see this web site:

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PRODUCT AND TECHNOLOGY NEWS

More Positive Press on Mac OS 8

  • Computer Currents--Computer Currents columnist and long-time Macintosh author John Rizzo called Mac OS 8 "a hands-down winner." In his Creative Mac column, Rizzo said, "The new features actually make using a Mac quicker and easier. And the software is rock solid. Overall, Mac OS 8 is an invigorating kick for Mac users." The second part of this article takes a look at Mac OS 8's extensive and innovative Internet features. It's currently posted at the following address, along with a link to Part I of the article:

  • New Media Magazine--Becky Waring, executive editor at New Media Magazine, had some enthusiastic comments about Mac OS 8 in her Brainstorm column. In this article, she wrote, "...OS 8 will quicken the hearts of the Mac faithful and cause some PC jaws to drop."

    You can find the complete column on page 13 of the August 4, 1997, issue and at the New Media web site:

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    An Interview With the Lead Mac OS 8 Engineer

    Integrating 759 software components into Mac OS 8 involved more decisions than a pretzel has salt. In a recent interview, lead engineer C.K. Haun tells how the engineering team tackled more than 150 possibilities a day to select the 759 best features for Mac OS 8. The interview is posted at this web site:

    http://www.apple.com/home/focus/ckhaun.html

    (NOTE: As of Nov. 20, 1997, the web page originally referred to is no longer available. --ADN staff)

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    Apple Takes Back Mac OS Market Share From Other Vendors

    During the second fiscal quarter of 1997, Apple won back some of the market share lost to third-party Mac OS-based computer manufacturers. According to Dataquest, the company's share of the Mac OS market increased to more than 80 percent, a 12 percent gain from the first quarter. To read MacWEEK's article on this topic, "Apple Picks Up a Little Speed," see this web site: Return to Developer World main page

    OTHER DEVELOPER NEWS

    Apple Is Working to Expand Its Asian Market

    Developers interested in Apple's Asian market may want to read the Reuters article "Apple Looks to Asia to Boost Sales," posted on CNET on August 14. In this article, Steve Vamos, vice president and managing director of Apple Asia Pacific, is quoted as saying:

  • Apple has refocused its Asian investments away from pure manufacturing, moving to an organization that includes a stronger sales and support team.

  • Apple's Asian revenues grew 12 percent in its fiscal third quarter, which ended June 1997, compared to the previous quarter.

  • Revenues in China, derived primarily from Apple's publishing business, rose 40 percent in its third fiscal quarter over the previous year.

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    Mitch Mandich Appointed as Senior Vice President of Apple Americas

    Apple just announced that Mitch Mandich has been named senior vice president of Apple Americas. In this position, he'll be responsible for sales activities for all markets in the United States, Canada, and Latin America. Mandich was previously vice president of the North America Business Division. Prior to joining Apple in February, he was vice president of worldwide sales and services at NeXT Software, where he developed and led the strategy for Internet and client/server sales to enterprise customers. Mandich has more than 15 years of experience in the client/server industry, having held previous positions with Pyramid Technology, Tandem, and Unisys.

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    Customer Advisory Board Provides Apple With Feedback

    Apple has announced the successful close of the first series of meetings with its Customer Advisory Boards (CAB). The attendees, representing some of the largest corporations in the United States, discussed Apple's products and strategic direction, then examined the impact of Apple's future technology on their business. Over a span of eight days in July, 42 members of the CAB met separately with three groups at Apple: Publishing, Entertainment, and New Media (PEN); Science, Engineering, and Technology (SET); and the Apple Enterprise Group.

    Apple plans to continue the meetings on a quarterly basis. Senior Market Development Manager Bahman Dara, the creator and manager of the Customer Advisory Boards, explained that "ultimately the goal is to ensure that our technologies are not only true innovations but also meet the real-world business needs of our customers."

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    SOFTWARE AND DOCUMENTATION RELEASES

    QuickTime 3.0 White Paper

    To learn more about the increased performance, power, and flexibility of the new version of Apple's dynamic media engine, check out the QuickTime 3.0 White Paper. It discusses how people can use version 3.0 for video capture, editing, and playback on multiple platforms. It also discusses QuickTime 3.0's multiplatform capabilities, which will enable you to deploy content on all major personal computer platforms, including Windows 95, Windows NT 4.0, Mac OS System 7, and Mac OS 8. To read this paper, go to:

    (updated Nov 20, 1997)

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    EVENTS

    Free WebObjects Seminars

    Apple is currently sponsoring free, half-day seminars that can show you how to create dynamic web sites using WebObjects, Apple's newly acquired web development tool. This seminar features live demonstrations of how WebObjects can be used to integrate a wide sampling of database structures and create great interactive web pages. Learn how other companies are using this technology to enhance their sales, services, and profitability. Seminars will be held all around the United States between August 26 and December 10. For seminar locations and times, call 1-800-753-9628, ext.200, or visit this web site:

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    Free "Tools for the Webmaster" Seminars

    "Tools for the Webmaster" is a free seminar hosted by vendors whose tools and Internet solutions can dramatically improve your web sites and your webmasters' skills. In these sessions, you'll learn how to create interactive pages, capture visitor information, monitor Internet servers, optimize speed for peak times, ensure site security, and design searchable site indexes. You'll also see hardware and software solutions that are remarkably easy to install and integrate into mixed computer environments. Attendees also receive exclusive product discounts and a chance to win valuable giveaways.

    Seminars are located in major U.S. cities from September to November. You can register by calling 1-800-753-9628, ext. 200.

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    Business Seminars for Silicon Valley Developers

    The Center for Software Development (CSD) is a nonprofit organization that provides resources to software developers to help them successfully start and grow technology businesses. In the next few months, CSD is offering a variety of software business seminars at its Santa Clara site. Since Apple is a sponsor of CSD, Apple developers can attend any of these seminars free of charge. Developers can also use the center's testing facilities, which are often available on shorter notice than Apple's in-house compatibility labs. Here's a list of upcoming seminars:

  • Sept. 11 - Venture Capital One-on-One with El Dorado Ventures
  • Sept. 18 - Small Business Forum: Where Technology Meets Business
  • Sept. 30 - Venture Funding and Finance
  • Oct. 7 - One-on-One with Silicon Valley Bank
  • Oct. 10 - Venture Capital One-on-One with Bay Partners

    For more information on these seminars, call 408-494-8378, or visit this web site:

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    WEB-BYTES--Pointers to More News and Software

    A Call for Mac OS INITs

    InformINIT is a shareware product that includes functional descriptions of Apple and third-party control panels, extensions, system files, and more. This information is extremely useful to technical support people and developers.

    InformINIT's author invites third-party developers to submit information on any system files that they've developed, either as stand-alone files or as files that support other applications or utilities. If you want your extensions and system files to be included in this resource, send descriptions to Dan Frakes at .

    To download InformINIT, visit this web site:





    New Macintosh Web Site Debuts

    With the help of Macintosh loyalists across the country, a new independent Macintosh web site, called "Mac Requests," was unveiled on August 18. The mission of Mac Requests is to encourage the development of software for the Mac OS platform by bringing users with specific product needs together with developers who can create those products. Mac Requests takes requests from the Mac OS community and determines whether there is enough support to convince software developers to pursue it. The site also monitors the status of upcoming software and features a series of software developer awards. For more information, check out the Mac Requests web site:





    A List of New Mac OS Development Books

    Apple Europe has compiled a useful list of new software development books, which includes live links to publishers, at this web site:





    An Online Calendar of Computer Trade Shows

    Apple Europe maintains a list of personal computer trade shows, which includes live links to registration web sites, at this address:





    Author Thanks ADN Readers for Enthusiastic Response

    The following note is from Gregg Williams at Apple Computer:

    I want to thank the many (over 100!) people who have written me in response to the "Learn Rhapsody NOW!" article I sent last week. My monthly Apple Directions deadlines have kept me from reading them so far, but I plan (in my copious free time ) to read them all and respond to as many as I can. Wherever possible and appropriate, I will forward your e-mails to others at Apple to make sure that your opinions are known. It's great h[13] New Macintosh Web Site Debuts

    With the help of Macintosh loyalists across the country, a new independent Macintosh web site, called "Mac Requests," was unveiled on August 18. The mission of Mac Requests is to encourage the development of software for the Mac OS platform by bringing users with specific product needs together with developers who can create those products. Mac Requests takes requests from the Mac OS community and determines whether there is enough support to convince software developers to pursue it. The site also monitors the status of upcoming software and features a series of software developer awards. For more information, check out the Mac Requests web site:

    http://www.shadow.net/~bisset/macrequests





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    Copyright © 1997 Apple Computer, Inc. All rights reserved.

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